Zenpack 01.2020
Aura

abstract

Aura sought out Zenpack to enhance their identity as a lifestyle approach to the cannabis industry. In addition to logo, brand, and website design the Zenpack team created a suite of packaging to launch Aura into the local dispensaries.

As the packaging designer I collaborated with the Aura teams to construct visually appealing, and tactile packaging. We created a goal of packaging which would feel comfortable in and around the home with the hope of decreasing the stigma around cannabis products.

role

Packaging Industrial Designer
Structural Engineer

Project Manager

approach

Tactile Opening Process
Child resistant requirement

team

Leo Chao | Creative Director

Jin Wang | Graphic and Branding Lead

Awards

Core77 Packaging 2021
Pentawards  2021
Clio Cannabis 2021
iF Design 2023